Archive for December, 2011

Consumers Prefer Short Updates from Brands on Facebook Over Traditional Marketing Methods

In just a few short years Facebook has drastically changed the way brands market to consumers. The social network has more than 800 million active users with an average of 130 friends and over 50% of them log on to Facebook daily.

AYTM, the DIY online survey platform, has created an infograph entitled “Branding And How It Works In The Social Media Age” to understand how customers in the US are using social media to interact with brands.

Per the results of the survey 58% of users have liked a

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Facebook Timeline Goes Live Across the World

Its here! Last week Timeline was released  in New Zealand, but today December 15th  it is now live across the world.

Timeline is a new enhanced profile that displays an overview of all your activities on Facebook, think of it as an online scrapbook of your life.  Once you upgrade to Timeline, you’ll have 7 days to preview your timeline before other people can see it, this will give you some time to

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Before Getting Into Social Media, Review Your Marketing Basics

How many times have your heard a business owner say “the hardest part in growing sales is to get customers to understand what we do?”  Companies are eager to jump into social media marketing to resolve this problem, but social media does not eliminate the need to address marketing basics first.

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