Our team member Alison Kimszal recently had the opportunity to speak about Social Media Best Practices at the Jersey Shore Tech Meetup and decided this was a great topic to translate into a series of blogs over the next few weeks.
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If you have a Facebook Page for your company or brand you want to explore some of the new features released this week.
Promoted Posts are a paid offering to promote any recent post on your Facebook fan page. This feature will increase the number of people that will see your post in their news feed. Promoted posts will be displayed to your page’s current Like audience, and if they interact with your post their friends will see it.
Any post can be promoted for up to 3 days after the date it was initially created. If you created a post 1 day ago and decide Read more »
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Yesterday was the first Facebook Marketing Conference (fMC) in NYC where they announced a few new advertising solutions:
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This morning Facebook confirmed the rumors that have been circulating for the last few weeks, Timeline is coming for pages!
When we originally heard about Timeline we recognized the value it would bring for brands. Think about all the history and exciting milestones your company can highlight with these new features. In addition users can see how many of their friends like the page and public statuses mentioning the brand is displayed on the Brand Timeline.
When you view your page in Facebook you will now see a message that reads “Coming Soon: New Facebook Pages – On March 30, 2012, all Facebook Pages will get a new design. Preview your page now to see what it looks like and try out the new features.”
You can check out Timeline for Pages in action here.
Are you excited for Timeline? How do you plan to highlight your brand in this new format?
Yesterday Facebook announced 12 new media Open Graph applications will allow users to share and discover even more content.
“Today’s launches join existing apps ranging from the Guardian’s social news app to Washington Post Social Reader. These apps create new ways for readers to discover content, while giving publishers the opportunity to reach new audiences. They’re built around news and content people care about and identify with and provide easy ways to control the social experience.
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Facebook and Twitter have done it again. One more time, we’ve seen these tools used to cause real social change.
This week brought us a controversy about the pulling of financial support for Planned Parenthood by the Susan B. Komen for the Cure Foundation. On Jan. 31, the fight was on when Planned Parenthood used Twitter to announce that they felt they had been wronged. Three days later, news sources reported that Facebook was recording 20 negative posts per minute about the Komen controversy. The next day, on Feb. 3, the Komen Foundation reversed its decision and reinstated their funding for Planned Parenthood.
Similar results occurred last month with the Stop Online Piracy Act (SOPA) controversy. On January 18th, thousands of web sites went dark in what was reported to be the largest online protest in history. Two days later, on January 20th, Congress shelved the proposed acts.
In just a few short years Facebook has drastically changed the way brands market to consumers. The social network has more than 800 million active users with an average of 130 friends and over 50% of them log on to Facebook daily.
AYTM, the DIY online survey platform, has created an infograph entitled “Branding And How It Works In The Social Media Age” to understand how customers in the US are using social media to interact with brands.
Per the results of the survey 58% of users have liked a
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Its here! Last week Timeline was released in New Zealand, but today December 15th it is now live across the world.
Timeline is a new enhanced profile that displays an overview of all your activities on Facebook, think of it as an online scrapbook of your life. Once you upgrade to Timeline, you’ll have 7 days to preview your timeline before other people can see it, this will give you Read more »some time to
How many times have your heard a business owner say “the hardest part in growing sales is to get customers to understand what we do?” Companies are eager to jump into social media marketing to resolve this problem, but social media does not eliminate the need to address marketing basics first.
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What do you think are the biggest obstacles to the C-Suite embracing a social intranet? The consensus answer, recently posed by an online community of industry experts, was the lack of substantive evidence on how social intranets increase profitability, decrease cost, or mitigate risk.
When introducing a new technology across a large organization, a change management best practice is to find a use case that has clear business value and solves a real need that senior leaders care about. If you can show them how enterprise social networking tools work on a manageable scale and their benefits, senior leaders are more likely to support broader use of social media within the enterprise.
A good case for introducing social media technologies in large companies is crisis management. Senior stakeholders need and want an organized, trusted, and transparent way to engage and respond to customers and key constituencies when confronted with a corporate crisis or a disruptive business condition.
Let’s look at how social media was used (or not!) by companies that were confronted with a significant business-impacting event: