At DefinedLogic we follow a four step process to help our clients develop their social media strategy.

1. Definition
2. Discovery
3. Development
4. Delivery

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Our team member Alison Kimszal recently had the opportunity to speak about Social Media Best Practices at the Jersey Shore Tech Meetup and decided this was a great topic to translate into a series of blogs over the next few weeks.

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Yesterday Facebook announced 12 new media Open Graph applications will allow users to share and discover even more content.

“Today’s launches join existing apps ranging from the Guardian’s social news app to Washington Post Social Reader. These apps create new ways for readers to discover content, while giving publishers the opportunity to reach new audiences. They’re built around news and content people care about and identify with and provide easy ways to control the social experience.

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Facebook and Twitter have done it again. One more time, we’ve seen these tools used to cause real social change.

This week brought us a controversy about the pulling of financial support for Planned Parenthood by the Susan B. Komen for the Cure Foundation.  On Jan. 31, the fight was on when Planned Parenthood used Twitter to announce that they felt they had been wronged. Three days later, news sources reported that Facebook was recording 20 negative posts per minute about the Komen controversy. The next day, on Feb. 3, the Komen Foundation reversed its decision and reinstated their funding for Planned Parenthood.

Similar results occurred last month with the Stop Online Piracy Act (SOPA) controversy. On January 18^th, thousands of web sites went dark in what was reported to be the largest online protest in history. Two days later, on January 20^th, Congress shelved the proposed acts.

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In just a few short years Facebook has drastically changed the way brands market to consumers. The social network has more than 800 million active users with an average of 130 friends and over 50% of them log on to Facebook daily.

AYTM, the DIY online survey platform, has created an infograph entitled “Branding And How It Works In The Social Media Age” to understand how customers in the US are using social media to interact with brands.

Per the results of the survey 58% of users have liked a

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How many times have your heard a business owner say “the hardest part in growing sales is to get customers to understand what we do?”  Companies are eager to jump into social media marketing to resolve this problem, but social media does not eliminate the need to address marketing basics first.

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What do you think are the biggest obstacles to the C-Suite embracing a social intranet?  The consensus answer, recently posed by an online community of industry experts, was the lack of substantive evidence on how social intranets increase profitability, decrease cost, or mitigate risk. 

When introducing a new technology across a large organization, a change management best practice is to find a use case that has clear business value and solves a real need that senior leaders care about.  If you can show them how enterprise social networking tools work on a manageable scale and their benefits, senior leaders are more likely to support broader use of social media within the enterprise.

A good case for introducing social media technologies in large companies is crisis management.  Senior stakeholders need and want an organized, trusted, and transparent way to engage and respond to customers and key constituencies when confronted with a corporate crisis or a disruptive business condition. 

Let’s look at how social media was used (or not!) by companies that were confronted with a significant business-impacting event:

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My friends at Rahvalor.com asked me to write a guest blog for their site.  As I considered possible topics, I began to think about the common thread between my company, DefinedLogic, and Rahvalor.com.  DefinedLogic develops social media marketing strategies, and Rahvalor.com is a creative services company specializing in web, search and social media.

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Speak (tweet, blog, message, etc.) and then listen.

Customers have a lot to say. Sometimes it will be positive and other times, not so much.
When you are creating your social strategy you must focus not only on getting your message out, but how will you respond when the conversation starts. In the real world we call that listening. That is being social. Creating a Tweet and not expecting a response is meaningless, or better yet a waste of time. If you are being social, you would expect a response so you can keep the conversation going.

“There is no such thing as a worthless conversation, provided you know what to listen for.”

-James Nathan Miller

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I just turned 40. I use Facebook, but I am not addicted. I enjoy connecting with friends and colleagues. I am not a voyeur into others pictures – trying to figure out if someone in my past has lost their hair or is still “hot”. I update my status every other week or so (sometimes more). I started a social cause for peace.

So am I part of the Facebook generation?

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