Open Audience Manager 2.4 Released

DefinedLogic provides a new viral web measurement tool in release 2.4 of Open Audience Manager

Red Bank, NJ – August 8, 2011 – DefinedLogic released version 2.4 of its industry-first Facebook Open Graph Management tool, Open Audience Manager TM earlier this week.  The platform provides Open Audience Manager TM customers with the ability to leverage Facebook likes by providing targeted social marketing opportunities to increase web traffic back to a product site and drive sales.

Release 2.4 contains Open Audience Manager’s greatest enhancements to date.  One such feature is the Viral Index, which will now be listed along with existing key metrics within the software’s analytics reports.  DefinedLogic has developed the index to track the virality of pages and posts.  This measurement gives clients a “viral goal” in a simple to understand format (a number from 1-100).   This algorithm has been designed by DefinedLogic’s marketing research and software developers to weight different statistics such as comments, impressions and likes with varying importance based on proven results.  Open Audience Manager TM customers can now easily analyze outcomes and set goals for success using this proprietary tool.

“In creating the Viral Index we have found a way to harness the understanding of social media engagement we’ve acquired through our experience,” said Anissa Berger, product manager for Open Audience Manager TM.  “We are extremely pleased to be able to bring our clients this value.”

Other exciting enhancements announced in this latest release include video attachments and bulk publishing.

Video attachments can now be added to posts within the user interface.  This creates a wider range of available options to inspire creative posts and increase fan engagement.

The new bulk publishing feature will save users valuable time and increase efficiency.  Publishers may now target fan bases, in similar product groups, with the same message in one effective action.

Originally released September 15th 2010, DefinedLogic’s Open Audience Manager TM has transformed the way marketers leverage Facebook’s Open Graph and social plug-ins for their web sites.  Open Audience Manager TM enables agencies, marketers, and brands to:

  • Create engagement with postings to the news feed that drive traffic back to specific web pages
  • Segment Fans (people who have “liked” on Facebook) and have ongoing communication with them
  • Automate Facebook social marketing campaigns and target them to audience segments based on specific product or content interests
  • Receive real-time analytics on the viral response rate to Facebook postings
  • Properly register web pages with Facebook’s API

Visit the product overview page on the Open Audience Manager TM website to learn more and check out some of the screenshots from the new release.

About DefinedLogic
DefinedLogic specializes in the planning and implementation of mission-critical web and mobile technologies for enterprise clients and has built its reputation on being strategic, methodical, creative, and results-oriented. Established in 2002, the Red Bank, NJ, based company has earned unparalleled customer loyalty from clients nationwide and is one of the fastest growing companies in the region. Learn more at www.definedlogic.com and www.openaudiencemanager.com

Contact: William Meyers
DefinedLogic
Phone: 732-936-2103
Email: mailto:wmeyers@definedlogic.com