Open Audience Manager 2.6 Released

DefinedLogic Introduces API in Open Audience Manager Release 2.6

Red Bank, NJ – May 17, 2012 – DefinedLogic released version 2.6 of its industry-first Facebook Open Graph Management tool, Open Audience Manager TM this week.  The platform provides Open Audience Manager TM customers with the ability to leverage Facebook Likes by providing targeted social marketing opportunities to increase web traffic back to a product site and drive sales.

Open Audience Manager TM  version 2.6 introduces an API to provide clients the ability to query and manipulate data within Open Audience Manager TM. The API is an easy-to-consume, RESTful web service designed to work with any web technology.

“The API will give our clients the ability to customize Open Audience Manager TM to meet their business needs,” said Alison Kimszal, Product Manager for Open Audience Manager TM.  “For example, Content Management Systems (CMS) can register newly published web pages to be tracked by Open Audience Manager TM, or E-commerce systems can publish a message to fans of a product when inventory is low.”

In addition to the API, version 2.6 includes the ability to setup multiple domains within one channel.

Originally released September 15th 2010, DefinedLogic’s Open Audience Manager TM has transformed the way marketers leverage Facebook’s Open Graph and social plug-ins for their web sites.  Open Audience Manager TMenables agencies, marketers, and brands to:

  • Create engagement with postings to the news feed that drive traffic back to specific web pages
  • Segment Fans (people who have Liked any company, product, or service) and have ongoing communication with them
  • Automate Facebook messaging campaigns and target them to audience segments based on Likes
  • Receive real-time analytics on the viral response rate to Facebook postings
  • Properly register web pages with Facebook’s Open Graph

Visit the product overview page on the Open Audience Manager TM website to learn more.

About DefinedLogic
DefinedLogic specializes in the planning and implementation of mission-critical web and mobile technologies for enterprise clients and has built its reputation on being strategic, methodical, creative, and results-oriented. Established in 2002, the Red Bank, NJ, based company has earned unparalleled customer loyalty from clients nationwide and is one of the fastest growing companies in the region. Learn more at www.definedlogic.com and www.openaudiencemanager.com

Contact: William Meyers
DefinedLogic
Phone: 732-936-2103
Email: mailto:wmeyers@definedlogic.com