There is no such thing as worthless conversation, provided you know what to listen for.

Speak (tweet, blog, message, etc.) and then listen.

Customers have a lot to say. Sometimes it will be positive and other times, not so much.
When you are creating your social strategy you must focus not only on getting your message out, but how will you respond when the conversation starts. In the real world we call that listening. That is being social. Creating a Tweet and not expecting a response is meaningless, or better yet a waste of time. If you are being social, you would expect a response so you can keep the conversation going.

“There is no such thing as a worthless conversation, provided you know what to listen for.”

-James Nathan Miller

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