At DefinedLogic we follow a four step process to help our clients develop their social media strategy.

1. Definition
2. Discovery
3. Development
4. Delivery

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Facebook and Twitter have done it again. One more time, we’ve seen these tools used to cause real social change.

This week brought us a controversy about the pulling of financial support for Planned Parenthood by the Susan B. Komen for the Cure Foundation.  On Jan. 31, the fight was on when Planned Parenthood used Twitter to announce that they felt they had been wronged. Three days later, news sources reported that Facebook was recording 20 negative posts per minute about the Komen controversy. The next day, on Feb. 3, the Komen Foundation reversed its decision and reinstated their funding for Planned Parenthood.

Similar results occurred last month with the Stop Online Piracy Act (SOPA) controversy. On January 18^th, thousands of web sites went dark in what was reported to be the largest online protest in history. Two days later, on January 20^th, Congress shelved the proposed acts.

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